School & Community Services

cameraSchool and Community Services develops all strategic internal and external communications, which are created and promoted through a variety of formats each with the goal of supporting the mission and vision of Waterford School District.

The department also strives to provide accurate and timely information to the public and prides itself on managing a comprehensive communications and marketing plan that fosters and builds strong relationships within the community.

School and Community Services works to uplift Waterford School District's story through a variety of methods such as:

  • Advertising
  • Event creation and planning welcome
  • Executive speech writing
  • Marketing
  • Media engagement
  • Photography
  • Podcast
  • Print publications
  • Social media
  • Video production design and development
  • Website design and management

Our district cooperates with approved community partners by posting e-flyers online and distributing them electronically through our service provider, Peachjar. As part of our efforts to be more environmentally friendly, embrace innovative technology, and maintain fiscal responsibility, we have transitioned from paper to electronic flyer delivery.

Waterford School District Peachjar Flyers

Submit a Flyer for Distribution

To request flyer approval, follow the steps below. Once approved, your flyer will be emailed to all parents and posted online. Paper flyers from outside organizations will no longer be distributed.

  • Visit Peachjar Website
  • Register as an Enrichment/Community Organization (account type).
  • Upload your flyer for approval.

Your flyer will be automatically submitted to the district office. District staff will review the material and approve or deny based on the standards below. Peachjar charges a fee for this service that is typically much less than the cost to copy and deliver paper flyers to each school. Please contact Kellie Brosamer with Peachjar with any questions at  

Waterford School District Board of Education Policy Relations with Special Interest Groups

Distribution/Posting of Literature  

No outside organization or staff member or student representing an outside organization may distribute or post literature on that organization's behalf on District property either during or after school hours. The Superintendent shall establish administrative guidelines which ensure that:

  1. the school mail system is not used by students or staff for distribution of non-school-related materials;  
  2. no materials from any profit-making organization are distributed for students to take home to their parents; unless authorized by the Superintendent or designee;  
  3. the time, place, and manner of distribution of all non-school-related materials is clearly established and communicated.

Flyer Guidelines

  • Support the basic educational mission of the district, directly benefit the students, or be of intrinsic value to the students or their parents/guardians.
  • Should not imply Waterford School District’s endorsement of any identified product and/or of services.
  • Should not be lewd, obscene, libelous, or slanderous.
  • Should not incite students to commit unlawful acts, violate school rules, or disrupt the orderly operation of the schools.
  • Should not promote any particular political interest, candidate, party, or ballot measure, unless the candidates or advocates from all sides are provided the opportunity to present their views to the students during school hours or during scheduled events.
  • Discriminate against, attack or denigrate any group on account of gender, race, age, color, religion, ancestry, national origin, disability or other unlawful consideration.
  • Should not promote the use or sale of materials or services that are illegal or inconsistent with school objectives, including, but not limited to, materials or advertisements for tobacco, intoxicants, and movies or products unsuitable for children.

Become an advertising partner with the Waterford School District. Thousands attend events at Kettering and Mott stadiums each year. You can achieve your marketing goals and objectives by purchasing a banner or placing an electronic message on our scoreboard.

Stadium Advertising Program

School & Community Services

Phone: 248.682.7800
Fax: 248.706.4888

Director, Communications & Community Relations

Video Production Coordinator

District Webmaster

Christopher Burlingame